Nova — Unmind's AI Wellbeing Coach
Clinical architect behind Nova, Unmind's generative AI wellbeing coach. Read more on the Unmind site.
Dr Max Major
Clinical Psychologist, PhD · Clinical AI Safety & Governance · Unmind · HCPC Registered
I translate evidence-based psychology into AI safety frameworks and clinical AI products that are safe, effective, and built to last. Writing about the ethics, design, and evaluation of AI in mental health.
University of Otago, Aotearoa New Zealand. Now London.
I'm a clinical psychologist who builds AI products for mental health. I hold a PhD and Postgraduate Diploma in Clinical Psychology from the University of Otago in Aotearoa New Zealand, and I'm registered with the Health and Care Professions Council (HCPC) in the UK.
My career started in New Zealand's public health system, then moved to the NHS, where I led digital transformation work, multidisciplinary teams, and care pathway innovation bridging mental and physical health. That clinical grounding shapes everything I do now. As Principal Clinical Psychologist at Unmind, I serve as the clinical architect behind Nova, defining the safety protocols, ethical frameworks, and governance structures that make a generative AI wellbeing coach clinically robust and genuinely responsible. In practice, that means designing behavioural risk taxonomies, adversarial red-teaming protocols, and LLM-based evaluation pipelines, translating nearly a decade of clinical risk judgement into the safety infrastructure that governs how the system behaves across hundreds of thousands of real-world conversations, and into the clinical product requirements that determine what engineering teams build against.
My work sits where clinical governance, AI safety, and AI product design all converge, and where the harder philosophical questions about building technology for mental health have to be answered in code. I write about those questions here, and I'm always interested in connecting with others navigating the same territory.
Research Square (Preprint)
Journal of Participatory Medicine
Panel at the IPPA Virtual Summit on AI and the Future of Wellbeing, chaired by Dr Martin Seligman. On building new competencies like AI literacy and ethical discernment, whilst amplifying what algorithms cannot replicate: attunement, meaning-making, and moral imagination.